Private LLM vs. ChatGPT: what's the difference?

The core difference is where your data is processed and who controls it. ChatGPT is a public service that processes your input on a third party's infrastructure. A private LLM runs inside your own isolated environment, where your data stays yours and never leaves the EU.

For general work, ChatGPT is fine. If you handle sensitive data, IP or strict compliance requirements, a private LLM gives you control a public service cannot.

The differences at a glance

CriterionPrivate LLMPublic ChatGPT
Where it runsYour environment, on-premise or private cloud in the EUProvider's servers
Who sees your dataOnly your organisationThe provider processes your input
Training on your dataNever, unless you explicitly opt inDepends on plan and settings
Data locationInside the EU or on-premiseOften outside the EU
CustomisationTrained on your documents and terminologyGeneric model, limited adaptation
Cost modelUpfront investment, lower recurring costOngoing per-user subscription

Where the real differences lie

Data handling and control. With ChatGPT you hand input to an external service. Even business plans run on a US provider's infrastructure. With a private LLM every data flow stays inside your own environment and you decide who has access.

Compliance. Because your data never leaves your environment, complying with GDPR and the EU AI Act is significantly simpler with a private LLM. With a public service you depend on the provider's terms and data location.

Customisation. A private LLM is trained on your own documents, so it understands your terminology, workflows and context. A public model lacks that context and gives more generic answers.

Read more: Private LLM, GDPR and the EU AI Act

When is ChatGPT enough, and when not?

ChatGPT is a fine choice for general tasks without sensitive information: brainstorming, drafts, public-facing content. The difference matters as soon as business-sensitive data enters the picture.

Choose a private LLM if you work with confidential case files, personal data or valuable intellectual property, or if you operate in a regulated sector where you must control where your data sits.

Read more: Private LLM for enterprises

Frequently asked questions

Curious which option fits your organisation?

Ask Jurgen & Arian directly — typically a reply within one working day.